I provided UI and design services to rethink and rebrand an entrepreneurial thought leader. Robert L. Wallace is an accomplished engineer, entrepreneur, author, business consultant and internationally-known keynote speaker. He sought to increase his business through creating an online and mobile resource for his clients. This presence would help its users track personal growth, create notes and set goals, and interact with leadership coaches.

The Challenge: To create a digital platform in which members can gain entrepreneurial and professional traction in the business realm.

How it was achieved: Through multiple meetings and user testing, we determined the best use of the site was to track personal growth through lesson plans, topics, daily inspiration, and connection to network of other users and leadership coaches.