At their Bronx Prevention Center in New York City, ICAP at Columbia University implemented the HPTN 094/INTEGRA study that utilized the use of a mobile medical van to engage people who have opioid use disorder and inject drugs into integrated primary care, HIV care or prevention and treatment for opioid use disorder. The wrap was designed to be welcoming, showcase diversity, and evoke NYC pride.
To support ICAP’s new visual identity, I provided ‘brand space’ solutions that were implemented across the organization’s domestic and international offices as well as health and research centers.
Through creating visually compelling and functional graphics for physical spaces, such as wayfinding, signage, and brand messaging, I was able to unite ICAP’s brand in a cohesive way while also representing work at local-level.
Packages included a mix of media approaches such as painting, composite panels, canvas and metal prints, digital screens, and vinyl decals. Through close collaboration with senior leadership and administrative teams, I worked with local and international production specialists to design, produce, and install custom packages in over 30 of ICAP’s global offices.
In spring of 2020, the iconic Rockefeller Center asked artists from all walks of life to show their love for NYC by designing a flag that encompasses the city and celebrates the diversity, culture, and strength of New Yorkers. The flags were the highlight of a temporary art installation where they were hung on flagpoles surrounding the legendary rink. 193 artists were chosen and contributed including KAWS, Jeff Koons, Faith Ringgold, Stephen Powers, to name a few. My design was a take on the MTA metrocard, a pocket-sized novelty found in just about every New Yorker’s wallet. Using perspective and abstract shapes to transform the typography of the metrocard into a city avenue.
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The Spirit Awards is an ICAP initiative to recognize and celebrate employee contributions and achievements across the organization. Initiated in 2021, at the height of the COVID-19 pandemic, the Spirit Awards were a way to virtually engage teams and strengthen moral. I led the overall creative strategy and visual identity, the curation of awards and prizes, and the facilitation of procurement and international shipping services.
Launched in 2024, the HIV Impact Network for Vertical Transmission Elimination (HIVE) aims to eliminate pediatric HIV infections and end AIDS in children by 2030. Funded by the Gates Foundation and led by ICAP at Columbia University with support from Paediatric-Adolescent Treatment Africa (Pata), the two-year HIVE project is a partnership with ministries of health and other key stakeholders to decrease vertical transmission (mother-to-child transmission) of HIV in children living in Kenya, Mozambique, Nigeria, South Africa, Tanzania, and Zambia.
The design of the logo mark takes the form of a mother and child within the shape of a honeycomb, symbolizing the mutually dependent and connective nature of the learning network. And the contrasting colors of the child and mother figure represent the prevention of HIV transfer.
The logo features colors and design elements from both ICAP and PATA brands to signify joint ownership and complement each logo/brand independently.
Launched in 2022 by the City of New York, PRI is a resource that engages diverse organizations, institutions, and communities to build a cohesive and comprehensive preparedness and recovery network. Led by ICAP at Columbia University with key partner, the CUNY Graduate School of Public Health & Health Policy (CUNY SPH), PRI was created to strengthen NYC’s ability to prepare for, respond to, and recover from major health emergencies.
The design of the logo is based on the evolving and ever-changing health infrastructure and equity of New York City while conveying its inter-connectedness with city boroughs and institutions. The circular bands, which symbolize detection and show movement, also represent Columbia University by forming both a “C” and “U” surrounding the NYC token at the center. The token is a subtle nod to the old MTA tokens, discontinued in 2003.
In 2025 PRI changed its name from Pandemic Response Institute to Preparedness & Response Institute to better reflect the breadth of health security coverage it provides.
Throughout my tenure at ICAP I worked with several teams from across the organization on the development of graphics to support proposals, projects, presentations, and other communicative materials. These projects required several iterations and zoom calls as narratives developed and evolved. Oftentimes it was acknowledged that the visuals contributed to the success of proposals and project pitches.
Working across a range of health-oriented and scientifically reinforced material, alongside experts and industry leaders, has enabled me to become a better listener and more empathetic and informed designer.
The HEALS Survey (Health Experiences of Adolescents Living in Eswatini) is a part of an ICAP-led national survey to determine the health and wellbeing of younger populations living in Eswatini. Through collaboration with local Ministries of Health and ICAP Survey teams, the HEALS logo was established to bring further visibility to the project in country and was used to produce wearables and other branded collateral. The logo’s design, including colors and typography, are based off ICAP’s visual identity and branding guide.
I provided UI and design services to rethink and rebrand an entrepreneurial thought leader. Robert L. Wallace is an accomplished engineer, entrepreneur, author, business consultant and internationally-known keynote speaker. He sought to increase his business through creating an online and mobile resource for his clients. This presence would help its users track personal growth, create notes and set goals, and interact with leadership coaches.
The Challenge: To create a digital platform in which members can gain entrepreneurial and professional traction in the business realm.
How it was achieved: Through multiple meetings and user testing, we determined the best use of the site was to track personal growth through lesson plans, topics, daily inspiration, and connection to network of other users and leadership coaches.
SB Insights is a quarterly publication of the Spina Bifida Association which was launched in 2014. Each issue had a specific theme and featured stories of support, empowerment, and advice from around the country. SB Insights gave individuals with Spina Bifida a platform to connect and share their own experiences. Articles were written by freelance writers, doctors, SBA Chapter members, all under the direction of the National Outreach and Communications Director. In March of 2017, SB Insights was converted to an online blog.
Bithenergy, a renewable energy consulting firm located in Baltimore Maryland, went through a complete rebranding to position itself as an industry innovator. The new visual identity is one that is clean, modern, while preserving professional standards.
Role: Art Direction, Design
City life has always inspired me, these are illustrations I have done in celebration of where I am from and where I live
This project was done during an internship with Catholic Relief Services (CRS). The Just Like Me: Memory Game was developed to help children recognize the many similarities they share with other children around the world and express their thoughts and feelings with caregivers and friends. Just Like Me emphasizes our one human family by identifying the many similarities that children share - no matter where they live.
Initial wireframe and interface design prototype developed for the Spina Bifida World Congress annual meeting.
In celebration of Bithgroup Technologies 25th anniversary, a logo was created for events and marketing materials.
Worked with LAI Video on an some promotional materials for the National Retail Federation's Retail Opportunity Index.
Through working with the Spina Bifida Association, I worked with multiple vendors to pull together conference materials. Designs ranged from entrances, pop up displays, printed and digital materials, way-finding and signage, and developing the UI for the conference app.
While working at Painful Pleasures (Tattoo and Piercing Supply / Distribution Company) I was tasked with developing product packaging for their aftercare line, Recovery. Upon the completion of the package design, I was given the opportunity to rebrand the entire line including the development of digital and physical storefronts as well as contributing to marketing and brand strategy.
Role:Art Direction, Design
Contributors:Addison Landers, Quintin Parsons
Winner of Paris Hilton design challenge. The challenge was to create an advertisement for the new Gold Rush Men cologne. This concept was created to evoke richness and seduction - which is her claim to fame.
Role: Art Direction, Design
The Nose Labret Kit is a product developed and sold by Painful Pleasures.
Role: Art Direction, Design
Logo created for a fellow Stegemerten. A play off of our last name, the quirky STEGosaurus came to life. The business is centered around murals and children's books. The logo needed to be friendly, communicate an illustrative style, and be memorable.
Lifeline was my senior capstone project, completed as part of the University of the Arts Industrial Design program. With a focus on HIV, I was designing for newly diagnosed patients who were transitioning from the initial diagnosis to the acclimation of a new lifestyle, which involves a critical need for medical adherence.
There were three milestones in this transition that I focused on: Diagnosis, First Doctor Appointment, and Pill Adherence. These milestones were identified through rigorous research and interviews with patients, doctors, and counselors.
Each of these milestones became a part of a system to help patients become comfortable and informed with their diagnosis, leading them into a healthy and compliant lifestyle.
